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Designer · Developer · Motion
BRING CODE TO LIFE
Web designer & developer crafting fast, scalable sites — plus code-driven motion & video that make complex ideas click.
Designer · Developer · Motion
I’m Ray Velez.
I’m a web designer and developer who brings code to life. For years I’ve helped startups and enterprise brands design, build, and run fast, scalable websites—from integration-heavy platforms to online stores that convert. Lately I’ve been pushing that same code further: using it to create motion and video that visualize ideas too complex to explain in words—or too dry to hold attention. Work with me and you get one person who owns the whole thing: strategy, design, code, and the animation that makes it move.
Connect on LinkedIn
What every engagement includes.
WEBSITE ARCHITECTURE
I design the structure behind your site—information architecture, page hierarchy, and scalable foundations—so every page has a purpose and the whole site is built to grow, not patched together.
01
ECOMMERCE DEVELOPMENT
Shopify, Shopify Plus, and headless Hydrogen storefronts—catalogs, checkout flows, payments, and promotions built and optimized end to end so your store converts more visitors and sells around the clock.
02
SITE BUILDS & REDESIGNS
Complete builds and redesigns in React, Next.js, and Webflow—crafted for clarity, speed, and conversion. Every site handcrafted and unmistakably on-brand, never templated.
03
INTEGRATIONS & APIS
Custom API integrations that connect your website to the tools your business runs on—CRMs, payment systems, inventory, job boards, and more—so data flows automatically instead of being copied by hand.
04
PERFORMANCE & SEO
Technical SEO, Core Web Vitals, and speed optimization that keep your site fast, discoverable, and ranking—because a beautiful site nobody finds doesn’t sell.
05
EXISTING CODEBASES
I jump into codebases I didn’t write—audit what’s there, fix what’s broken, and ship new features fast—then keep the site monitored, secure, and improving long after launch.
06
MOTION & CODE-DRIVEN VIDEO
I use code to animate and explain—on-site motion plus rendered videos that turn abstract or complicated concepts into something clear and worth watching. Every piece ships with editable code, so the system is yours to reuse and expand.
07
How the partnership works.
Agencies hand off a site and disappear. Recruiting a full-time hire takes months. I’m the third option: one person who owns the whole picture—design, architecture, code, and the motion that brings it to life—and treats your site and content as a product that gets better every month.
01
Map & design
I map your goals, audit what you have, and design the foundation—structure, platforms, and the story we need to tell—that everything else is built on.
02
Build & animate
I build with clean, scalable code—then bring it to life with motion and code-driven video that make the hard-to-explain click—wired to the tools your business runs on.
03
Run & grow
Your site and content become a managed product, not a one-off project—monitored, optimized, and expanded continuously so their value compounds instead of resetting.
Some Recent Work.
Benefits of one creative partner.
Why one designer-developer-animator beats a long recruiting cycle or a stack of vendors—productive in week one, no full-time overhead, and your site and content compound instead of decaying after launch.
01
One accountable person
No agencies, no ticket queues, no handoffs between a designer, a dev, and a motion shop. One person who owns it all—and answers directly when something matters.
02
Ecommerce expertise
Catalogs, checkout, payments, and conversion—your store is run by someone who has shipped across platforms, from Shopify and Hydrogen to fully custom builds.
03
Architecture that scales
Sites planned as products, not brochures—structured to grow with your business instead of being rebuilt from scratch every two years.
04
Integration-ready
Custom API work connects your site to the systems your team already uses—so data flows automatically and nothing lives in a silo.
05
Motion, built from code
Because the visuals are code, not one-off renders, animations and videos ship fast and stay yours—a reusable system you can expand with AI long after launch.
Industries I Serve.
Collaboration, in their words
Raymond is knowledgeable, determined and easy to work with. I had the pleasure of collaborating with him for several months as he managed our websites. He brought a wealth of knowledge, ranging from eCommerce to site design to IT, front and backend. Raymond is an asset to any team or organization.
Raymond did a complete redesign of our website. I found he has a special combination of technical web design and development skills, along with practical marketing knowledge. This made the site design and development process go quickly and smoothly. It was like getting a full-service agency in one person!
The Boston Pickle Club hired Raymond to build our website. Raymond was extremely professional, organized, detailed and exhibited very strong communication skills. His recommendations, at every level, were absolutely on point and his execution flawless. We are moving fast and Raymond was able to keep our pace and execute.
We hired Raymond to build out and add his design input to our agency website and we couldn't be happier with the result. He was fast, professional, tackled all the challenges we threw his way and taught us how to make certain smaller changes ourselves. We'll happily continue to work with Raymond, 6 out of 5 stars.
I've repeatedly worked with Raymond over the years. He is reliable, knowledgeable, and built a great site for my company. He continues to support me on the technical side and I consider him part of my extended team.
I’ve had the pleasure of working with Raymond Velez on several website projects, and I can’t recommend him highly enough. Beyond his strong technical skills, Raymond brings fresh ideas and creative solutions that go well beyond the original scope of work — a true partner in making each project better.
Questions, answered.
Let’s bring your idea to life.
One partner for the whole thing—design, build, and the motion that makes it move. I jump into existing codebases, ship new builds fast, and turn complex ideas into video worth watching, across Shopify, React, and custom platforms.
Let's build something.
Tell me about your project and I'll get back to you within one business day.
Every idea deserves to be seen the way you see it. I design, build, and animate—fast, scalable sites plus code-driven motion and video—trusted by startups and enterprise brands.